Wednesday, January 16, 2008

Emblem Mat

This was one of those projects that keep coming up, and keep me excited about picture framing. There is a fantastic collaboration that goes on during the design process. The result is an attractive piece that was cooperatively envisioned by the designer and the customer, and sometimes as in this case, with the original artist as well.

This customer was turned away from other frame shops, due to the complexity of her needs. She had a print to frame, and with it, the artist had also given instructions on how the piece should be framed. The instructions, on one page, were well written, with rough diagrams of a bear claw emblem and design to be cut directly into the mat. It’s a daunting piece to consider cutting by hand on a manual cutter. I would be able to do it, but it would take a few trials and several days to pull this off using my own dexterity.

However, I have a better solution. My robot assistant, who I’ve named Gir, is a CMC (Computer Mat Cutter). I can lay out vector art design, import it into Gir’s software, and Gir will cut virtually any shape into a mat board. I learned to lay out vector art many years ago using any variety of design software- so just about any custom design you can imagine, I can actualize right here in my shop. The cost to you is minimal, and I can help you turn a pure idea from your head into a design cut into the mat of your frame.

So first I scan the diagrams into my computer, and open them in Illustrator to use them to guide me in the design. I use the measurements provided by the artist, and where they haven’t been provided, I use my natural design skill and knowledge of composition to arrange the decorative border into what the customer is expecting. Once satisfied, I export the file and send it across the in-store network to Gir. Gir has a dual processor computer dedicated to its handling of the design and control of its cutting head. With just a little import and last minute tweaks to the layout, Gir gets to work on the task of cutting the mat. I truly believe that technology does not take the art out of a craft, but rather acts as another tool in the hands of an artist.

The final piece fits perfectly with the art. Notice that nothing in the design takes away from the image, despite the wide matting etched with an intricate design, and detailed, heavy grained wood frame. All of the elements work together and present the art with the impressive energy that the artist had intended. If you have an original work, and you want it to stand out, then this is often a better way to go than a minimalist framing that is virtually unnoticeable and does nothing to present the art.


Monday, January 7, 2008

It’s been a great week at Coventry, and it’s going to get even better next week. We’ve gotten the holidays behind us and a fresh year to look foreword to. Coming up just this next weekend is another Second Saturday in Sacramento’s Midtown and we have some fun and free things planned.

Just this week we got the new show hung. Our walls are now graced with all new art from local Sacramento photographer, Garrett Crispell. These photos are absolutely gorgeous in their double matted 18x24 and 9x12 frames. We’re surrounded in colorful sunsets over the beach, breathtaking glimpses into the animal world, and the natural environments of California and Alaska.

The prints are up and for sale right now, so come on in and get your hands on one of these beauties. You can buy the print alone and frame it however you want, or save money by purchasing it pre-framed.

Next Saturday we will have the artist’s reception in time for the Second Saturday Art Walk. Be sure to include us on your route and you’ll be able to get in out of the winter weather at the most fun environment on the block. If December’s event was any indication, it’s going to be an incredibly fun time-- and it costs you nothing.

We will have two live bands playing in our gallery that night, as well as snacks and sodas. We don’t do cover charges or snooty exclusive parties; it’s all free and open to everyone. So gather up the family and come enjoy the talent of local Sacramento original rock bands, the Lemmies, and Dead Man’s Alley.

The week after that we will be recovering from the wild weekend with a coupon on custom framing. You can get $25 off your order. If you don’t have a coupon, just click here and print one out to bring in. If your printer’s out of ink like mine, just come in and tell me you want to take advantage of the deal. I’m easy like that.

So I hope to see you this month. There are plenty of reasons to come out. We’ll have beautiful photography, free live bands, food, and a deal on the best custom framing you can get in Sacramento.

Friday, January 4, 2008

Renewing an Old Design

Looks like its going to be a wet week for us at the beginning of the New Year. Going outside is no fun, especially when it comes to dragging your valuable art out to the frame shop. While you’re all hunkered down for the bad weather, take a look around your home. Chances are you’ve had the same things up on the walls for a while now (I know I do, and I have easy access to all kinds of wall décor.) This week, I’m going to show you how to dress up your existing wall hanging material and give new life to the things you’ve chosen to decorate your home with. Maybe you bought that shiny gold metal frame back in the eighties and it’s a tad out of style. Maybe your pictures are looking just a little too gunky no matter how much you’ve tried to clean them. Bring this stuff to me, I’m an expert at picture renewal.

The other day, a gentleman brought in just such a piece. Here we have an old, thin wood framed piece, with a yellowing paper mat and some dust or mold creeping in under the glass. I see a lot of this in older framed pieces. Professional picture framing techniques are a relatively new thing, and you see all sorts of materials that we would now consider inappropriate in common use in older picture frames. Take a look around your home, I’m sure you have something like this.

Our customer likes the overall look, it's worked well for him so far. He just needs this piece pulled apart and cleaned out, and perhaps a new look to the boring old single mat. Fortunately, we can reuse a lot of the materials in the original frame and improve the picture without shelling out the cost of a whole new job from scratch.

When I get a job like this, the first thing I do is pull it apart and clean it out. Outside of a couple scuffs, the frame is in good shape and the customer would like to reuse it in the new design. Some cleaner on both the inside and outside of the glass goes a long way towards clearing up the cloudy look that was given by the grime of age. The first thing I notice after getting the piece apart is that the art itself had been pre-mounted on a thicker acidic board and essentially taped in place with masking tape. The customer is long gone by the time I notice this, and I make a decision to give this piece a proper mounting when I put it back together.

Countermatting is the appropriate way to mount art on thicker substrate, be it a photo mounted on a thick board, or sometimes whole magazines or comic books can be mounted in this way. To do a countermat, I first use some acid free foamcore to use as a backing. I then center the art on the board, and cut some strips of archival mat that will be attached to the backing. I fix the strips in place so that they fit snugly around the art. When I place the finished matting on top of the piece, the art is sandwiched between backing and mat, with the archival board strips around the edges to keep the art centered. No adhesive actually touches the art, there is no chance of the art slipping around inside the frame, and everything will fit flush inside the frame with no awkward bowing of the mat.

The matting was chosen with the customer during the design process when the piece was first brought in. Many factors can go into consideration when choosing a design for your piece. Maybe you want to match the new look of a re-done room. Maybe you want to give the frame a fresh, new look that’s more up to date. In this case, taking apart an old frame, cleaning it out, and re-fitting the piece with some new, acid-free mats has rejuvenated this piece of art. There was a lot of detail in the image that was lost behind musty glass and acid stained matting, now this old piece has been made brand-new while staying within the budget of the customer.

That’s this week’s fun with framing. I hope you’ve been inspired to take a look around you home at what you have on the walls. Maybe you have something that needs a little refreshing, and updated look, or simply some proper cleaning. Such a project is perfect for trying out a new frame shop: Without spending a lot of money, you can get to know the quality and service of a shop before you come back with more complex pieces. While I’m thinking about it, I have a coupon that can help you do just this. I’m offering $25 off your entire custom framing order for one week this month when you print it out and bring it in.